Anatomy of Conversion
When asked what we do I typically don’t answer advertising, marketing or websites. Our business is all about customer acquisition. Our role is to affect that conversion from an anonymous person visiting the site to a contact, sale or lead. Its all about conversion. Websites, Facebook pages, blogs and other measures are tactics employed to affect that result.In digital marketing conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor’s initial interest and his or her purchase?