Humanized computer interactions are familiar to users and can save them time, all while deepening the concept of brand marketing.
Humans have spent a long time creating and improving upon technology that allows them to remove the human element from daily interactions. Purchasing, banking, grocery shopping, learning—name it, and it can be done without interacting with another person along the way.
This replacement of humans with software has, in many cases, brought about incredible convenience: Banking can be done 24/7, and people can buy nearly anything with the push of a button while sitting on their couches. But this automation is merely the beginning. For developers and UX designers, the true revolution will be when the humanity creeps back into computer interactions.
Read more here: http://uxmag.com/articles/deconstructing-the-human-interaction