1/05/2012

Facebook Marketing: 8 Tried & True Tips For Businesses

Tip #1: Pages not Profiles
This first tip is pretty important. If your business has a Profile instead of a Page, then you won’t be able to utilize most of the other tips we’ll be sharing. Pages have several advantages for businesses over Profiles, including…
Tip #2: Promote Your Page Offline
If you build it, they will not come. You need to let people know about it. First, go to facebook.com/usernameand secure a vanity URL for your Facebook page. Then, put that URL everywhere…
Tip #3: Use Facebook Ads
Creating an ad for your Facebook Page is an easy 5 step process – design it, target it, set budget, review it and pay. Use Facebook Ad Insights to test and determine the copy and images that get the highest click through rates…
Tip #4: Custom Tabs
Adding a custom tab to your Facebook Page can be an effective way to help your Page stand out from the crowd, promote exclusive “fan-only” deals, showcase a new product or simply welcome new visitors with a branded splash page…
Tip #5: Offers, Discounts & Deals
Facebook fans want discounts. In fact, it’s the number one reason they’ll “Like” a Facebook page. I discussed this in more detail in a March 2010 post called Hook A Facebook Fan Up: They’re Looking For Discounts…
Tip #6: Profile Image Billboards
The profile image on your brand’s Facebook Page is valuable real estate. Take advantage of that. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard” display…
Tip #7: Facebook Video
Video can be a great part of an online marketing mix. Many people upload and share YouTube videos, but there are also advantages to Facebook Video as well…
Tip #8: Wildfire Contests
Facebook contests can be a great way to generate buzz, interest and excitement around your brand. Hosting a contest on your Facebook page is also an effective way to build awareness of your page and boost fan numbers…

Source:  Chad Richards

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